Extra Butter and Milk & Cream Cereal Bar team up to co-create a new milkshake flavor and limited edition t-shirt for the holiday season.
The partnership focuses on a collaborative milkshake flavor that will be offered at Milk & Cream’s shop in Nolita for a limited time. A flavor composed of caramel popcorn, Nestle Buncha Crunch, crushed pretzels, and salted caramel drizzle, served in a custom all-over ticket printed cup.
The collab t-shirt also pulls reference from the world film and pop culture, remixing the classic MTV Golden Popcorn and Moonman Awards. The front graphic showcases a golden 3D render of Extra Butter and Milk & Cream’s respective mascot characters, with co-branding on the back tying in the award theme with the popular “Viewers Choice Award.”
As a treat for the holiday season, each purchase of the collaborative ice cream or t-shirt will include a custom scratch-off ticket, giving customers a chance to win prizes including the EB Gold Pass - the highly sought after VIP pass only given out every six months, granting one lucky winner unlimited reserve access to any key product release or event.
The “Concessions” Milkshake is now available exclusively at Milk & Cream Cereal Bar at 159 Mott Street, Nolita.
The “Viewers Choice” T-shirt is now available exclusively at Extra Butter in-store, online and via our EB App.
Photography: Karin Lienhard
Models: Jason Kusimo