Extra Butter presents the Brooklyn Ballet x adidas Speedfactory AM4, building modern footwear technology for the contemporary dancer. The Brooklyn Ballet brings the rhythm of New York City to their stage with each tradition-bending performance. These running shoes honor the Brooklyn Ballet's fresh interpretation of "The Nutcracker" with a look inspired by the ballerinas' graffiti-splattered tutus. The shoes were assembled at adidas' innovative SPEEDFACTORY facility in Atlanta and are releasing in NYC. Built with insight from NYC runners, they're crafted specifically for the challenges of the city's urban streets. Responsive Boost cushioning and state-of-the-art glueless, fused bonding give you the most direct Boost comfort and energy return ever. They enable a steady and adaptive stride via the SPEEDFACTORY Torsion bar that floats in the outsole for optimal flexibility. The knit upper features tension patches for a digitally-crafted fit, and a connected eyestay gives you all-around stability. Each shoe has an embedded NFC chip in the tongue offering authentication and a unique digital experience.
In the spirit of movement and New York’s streets being heavily rooted in dance, Extra Butter worked with adidas and Brooklyn Ballet to provide a surprise street performance on Orchard Street to officially kick off the brand partnership. Showcasing some of Brooklyn Ballet’s diverse dance background, the Lower East Side community and local shoppers were greeted by a variety of performances- from contemporary ballet, hip hop, ballroom and even Native American hoop dancing. Guests were then greeted in-store with a hot chocolate bar, music by DJ Noise Cans and an unveiling of the Speedfactory AM4 in custom built LED light displays.
The adidas Speedfactory AM4 Brooklyn Ballet will be available exclusively at Extra Butter on December 13th at 11 AM. Enter the draw here.