adidas Originals introduces the new LXCON

adidas Originals reimagines its 90's running era for the next generation with the new LXCON. Taking inspiration from the design language of the original 1994 model, the upper is deconstructed to a modern minimal single mesh upper, contrasted by zig zag stitching and a progressive TPU cable fit system. The classic adiPreme cushioning support is reformulated with a more substantial profile from its OG predecessor, integrating a contemporary chunky sneaker look. Comfortable, sleek and tech forward to drive creators and doers alike forward. 

The adidas LXCON is now available online and via our EB App. 

Photography: Karin Lienhard

Model: Caev 

Styling: Alec Tavares